Case Study:
COCOPUP® Pet Wipes
What was working.
COCOPUP had the bones of a fantastic brand identity. Great logo, colors, and type. They had many assets to work with.
They also had a unique differentiator from their competitors – proudly boasting their only ingredient as 100% organic virgin coconut oil, something other brands fell short on.
What wasn't working.
Their branding wasn't coming together as well as it should across their Amazon storefront and Shopify website. Many of their graphics were too busy or not as professional looking as they could be.
Lack of impactful, direct messaging was also a shortfall. They knew they should be focusing mainly on dental care, less on ear and paw care.
The final outcome.
After a successful Brand Review, I proposed a full new set of refreshed storefront graphics that aligned with their brand, emphasized dental care, and featured their premium ingredient.
This new, elevated look was carried across all digital touchpoints, as well as a review and refresh of their current packaging.
COCOPUP TESTIMONIAL
ZACH, OWNER
Gina has been an incredible creative partner for our brand, COCOPUP Wipes. What started as just needing Amazon graphics refreshed, quickly escalated into a full brand refresh after being so pleased with the process and results of Gina's work.
What impressed me most was how effortless she made the entire process. I shared a few references, explained what I liked and didn't like, then gave her creative freedom. She nails it right out of the gate.
Her experience in the pet industry is also a huge advantage. She understands what information matters and how to make packaging, website graphics, and even our SuperZoo booth visually engaging without feeling busy or overwhelming. After just a couple initial projects, Gina completely locked into our brand. I can give her an idea and trust her to take it to the next level. Our Amazon sales nave more than doubled since the refresh, and her work has played a big role in that growth.
I couldn't recommend Gina more highly to any brand looking for a talented designer and marketer who works with you as a true business partner.
Case Study:
Tillamook Chamber of Commerce
What was working.
Tillamook Chamber of Commerce had a strong, identifiable logo that was recognized in the community.
They had a previous design agency create a brand guide for them, but realized it was time for a fresh set of eyes.
What wasn't working.
They needed a brand guide that worked for their needs. The outdated brand guide was overly complicated and left them struggling on how everything was supposed to "work together."
In their Brand Review, I also took notice that their primary logo had very tiny text (not ideal in branding).
The final outcome.
A completely new brand guide, with a focus on design elements that would fit all their company needs.
A slight revision to their logo that allowed for better visibility.
A brand extension for their Tillamook Farmer's Market that evoked the same style as the Chamber, but with its own personal flair.
Tillamook chamber TESTIMONIAL
justin, executive director
"After interviewing Gina and laying out our needs we hired her on the spot to get started. Gina has been so responsive and timely with her work and has really filled some gaps we needed. I have a feeling we will use Gina for many projects as time goes on."
